Bowie and Creativity

I have blogged before on this so will try not to repeat myself.

I had the pleasure of hosting Channel 4 News’ Jon Snow in our London offices yesterday, via our support for The Media Trust. The previous night he had written an eloquent and much read and shared blog on “The incredible creative life force that was David Bowie”.

JS Bowie Book (4)

When I heard the news of Bowie’s untimely death early Monday, I was genuinely grief stricken. I felt a bright light in my creative life had gone out. Bowie had been a creative inspiration to me since at 15, sat in the family living room in a grey industrial Northern town, I saw him perform Starman in that epic, life changing four minutes on TOTP. He brought colour, creativity, rebellion into an otherwise largely colourless Britain.

This morning I listened to Hunky Dory, the album on which he first found his creative and lyrical voice (and some great, great songwriting) in the car on the way to the station and cried all the way.

I firmly believe that Bowie should be “canonised” as Patron Saint of creatives.

Just a few of many reasons and how we can learn from his “incredible creative life force”.

Firstly, he soaked up culture like a sponge. From music to dance and theatre, from art to fashion, from film to literature, from mythology to branding.

Secondly, and obviously, he kept innovating and moving forward. He didn’t rest on his laurels. Look at how he ripped up his fabulous creation in Ziggy Stardust at the height of his success and moved on, leaving us gasping in his wake.

Thirdly, he learned from failure and came back even stronger and with greater creativity. After his creative low period in the 1980s he experimented, he failed, but he kept at it and won through.

Fourthly, he inspired. Whether my generation in the grey early seventies, a time of power cuts and three day weeks and political and social strife in bleak urban landscapes, or those just discovering him now through BlackStar and his untimely death.

He was creative to the end. He refused to compromise. He continues to inspire and for me, always will.



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